Twitter

From SWIX: "Twitter is the most common social media property used by organizations. Twitter profiles are often created for each division of the organization. Much like Facebook, the profiles are often used to ‘push’ links to (company related) content, announce contests, and interact with customers. However, its most common use is real time customer service. In the past, it would have been rare for a customer to call or email a large organization over a small problem. Today, people Tweet about all sorts of questions and concerns specifically related to products and services that they use."