Facebook

From a marketing point of view, Facebook fan sites have been a bit of a disappointment, SWIX says. Many organizations employ very basic strategies such as using fan sites to ‘push’ content from other locations. A few top brands try to give fan sites a personal feel by asking fans questions and providing some customer service. For the most part though, organizations have done a poor job, using Facebook as a dumping ground for unoriginal social media content. Howerver, there are exceptions...