Speak English: Be Relatable

Lose the tech jargon, both Tuccio-Flick and Porter say.

“Partners need to realize the fact that they (are) selling to marketers and (should) stop using technical terms,” Tuccio-Flick said. “You need to speak their language or at the very least use a language they understand.”

“It’s going to be extremely hard to gain traction if all you are selling is technology,” Porter added. “Stop sounding so technical. Steer clear of the technology needed to achieve goals and stay focused on solution and pain points. These are solution sales. You want to be part of the team, helping them find a creative solution.”