Red River made an enormous jump in revenue from 2013 to 2014. What caused that jump?

It’s funny, I saw that question coming and I tried to see if I could think up a simple answer.  I really can’t.

There are many factors, and I hope that people understand that being in this industry, there is no silver bullet for success.

It is extremely difficult ... there (are) a lot of foundational things that need to be built to ensure that when you succeed, you are able to deliver the optimal customer performance and satisfaction. So, what we had to do is a lot of planning over the years. The success you saw in 2014 was the result of work that was done for a few years before that.