Q&A: How Red River Keeps Flowing While It’s Growing

How are you implementing a recurring revenue business model?

We still do some traditional business, where the customer is purchasing products and sales. We also have a number of areas that we are doing recurring revenue either from a managed services perspective or even consumption model, you know, as-a-service whether it's on the storage side or networking side, even looking into other areas of as a service.

The entire world is moving from “How are we going to consume technology?” to “How are we going to manage technology?”

So, they need to worry about the consumption and we should be worried about the management, so everything we do is moving toward that end game.

But, we don’t believe in revolution; we believe in evolution. So, we will get there when they get there.