Diversify Your Paths

The Internet is a complex set of interactions and connections between many companies and millions of endpoints, and is in a constant state of change. On any typical Internet day, there are thousands of outages and unexpected redirects. Some of these are malicious and some are just mistakes, but in any case, these events can affect your Internet performance. Cloud providers are no less vulnerable to outages, attacks and mistakes than anyone else.
While the best cloud providers provide mitigations to protect against single points of failure, it really isn't enough to keep your business up and running at all times. Instead, use multiple points of presence to deliver information to each market. Each of these locations interface with the Internet differently -- diversifying your connections to your customers, and giving you an opportunity to protect yourself better than any single path could. A single route failure might be inconvenient, but with a variety of other ways to reach your customers, your business will continue operating effectively.