Provision Through Multiple Cloud Providers

Since proximity doesn't equate to performance on the Internet, picking a single cloud hosting provider like AWS, or single CDN like Akamai, may not be the optimal solution. Companies need to understand where their customers are located and compare performance from different cloud locations and cloud providers. A single solution could work well in one market, but cause a website's load time to lag in others -- costing you millions of dollars in lost revenue (especially on e-commerce sites!). The solution to your performance needs may be either a single vendor using multiple locations or using multiple different vendors altogether. Granted, using multiple cloud vendors can be more difficult to support but the tradeoff of poor performance could mean a more costly loss of customers, revenue and reputation.