Proximity Doesn't Equal Performance

Companies often service customers located around the globe, and assume that using a cloud hosting provider who is geographically proximate to each market is the best way to ensure quality service. In reality, proximity doesn't equal performance. Cloud providers may use a variety of different paths to connect to certain regions and have multiple different points of presence around the globe. But using a provider's location in Tokyo to service South Korea may not be any better than using one in New Delhi, even though Tokyo is closer geographically. Traffic gets rerouted all over the globe, recalling information and data from different data centers to deliver customers a complete webpage. Customers need to measure and monitor the latency of cloud provider performance to the markets they care about, and use that data to find the best option for your business.