Dell EMC's Cheryl Cook: 'We're Feeling The Importance Of The Channel'
Submitted by Matt Brown on
How close are you to establishing a single partner marketing language for the program?
We've got clarity and strategic intent. We arrived at the strategy pretty early, which allows us to make sure all the other functional things we need to do to win are within that strategy. We've put my team together to make sure we're driving and delivering the best partner experience and awareness, enablement, training and MDF. But we're also trying to be sensitive to the fact that we've got audiences and partners coming from different perspectives. If you were EMC, or you were Dell or you were joint, we need to be clear on that point of arrival so they can orient language, taxonomy. We've been trying to be sensitive to that so that things don't get lost in translation.