Give customers concrete recovery assuranceGCustomers demand that you respond quickly to resolve any issues or challenges they experience. Therefore, it’s imperative that the data protection solutions you provide are not only backed by fast, effective support, but equally important, allow for testing of critical backup and recovery processes that ensure promised services will flawlessly execute when needed. You should have the ability to frequently conduct automated, application-level testing and report on recovery time actuals (RTAs) in order to always meet customer SLAs. With these capabilities, you can minimize the cost and time necessary for customers to verify recovery, helping them to conserve staff resources for use on other, more productive tasks.

Bob Gagnon is VP of channel sales worldwide at Unitrends.