People

For nearly 30 years, Byrne has been either a sales executive or running his own company, and he says those experiences have shaped another of his mantras: "People first, products and profits will follow." Byrne expanded on that concept during a webcast for partners, saying: "We're focused on working with the right people with strong character and the knowledge to make the business move. People who want to win not just a little, but a lot."