Dell EMC's Cook: Partners Warming Up To New Marketing Initiative

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What demand-generation, lead-generation and MDF efforts do you have planned?

What you're going to see is partners have the ability to not just engage in the curriculum and the platform on how to be more digitally successful and engage with their social skills – we'll be building that over time – but you'll also hear us reporting on the effectiveness of our supplementing proposal-based MDFs with the earned MDFs that the partners have already been receiving. How are we maximizing that? How are we helping the partners maximize that? How are we ensuring that we're aligned on the strategy as well [when we] go to market? So you'll see us sharing that more with the partners.