Dell EMC's Cook: Partners Warming Up To New Marketing Initiative

Where are you seeing the most traction as far as social marketing efforts are concerned?

We've aligned our campaign strategy and a lot of the material we have around our core strategic pillars. We have our transformational agenda around digital transformation, IT transformation, security transformation and workforce transformation. Inside that we've unpacked some campaign capabilities aimed at all of those initiatives that really do target some of our market-leading products. So in it they clearly would find storage. You'd find all-flash. You'd find converged infrastructure. You would find our workforce transformation assets around positioning on our Latitude products and our desktop products as well as workstation. I think we're seeing a good balanced embracement.