… And Maintain A Positive Demeanor

Many business owners fear the potential damage angry or unsatisfied customers can inflict on a brand through social media. In a blog post on the JP Morgan Chase website, Jason Fell talks about a social media strategy called "positive active" by Jeff Melei, sales director at Twitter.

The idea behind "positive active" is to be upbeat while actively looking for a resolution for the customer, Melei said in the post.