Find That One Site Where You Can Make The Biggest Impact

Instead of spreading your message across the various social media platforms – such as Twitter, LinkedIn, Facebook and Instagram – "find the one that makes the biggest impact for you … and focus on that," Ahmad Daher, director of marketing at Denali Advanced Integration, based in Redmond, Wash., writes in an email.

"For example, if you’re looking to market a new product offering or service, I would recommend you focus your efforts on LinkedIn," which offers "robust targeting, near real-time reporting on performance and the ability to utilize sponsored content and InMail functionality through paid advertising," he says.