Analytics Becomes The Cornerstone Of Digital Applications

It does not matter whether you are working in the cloud, mobile or social: analytics will become a core focus of new application development. Businesses must understand the subtle intimacies of customer interaction with their digital experiences. The cloud’s ability to handle big data affords the ability to engage with users in a direct one-on-one fashion. Organizations that successfully weave this analytical, data-driven DNA into their digital culture will have a better understanding of how to satisfy the needs of their users.