5. Address User Needs

IT organizations are notorious for prescribing what users will get, Alley said, instead of always listening to what they need. This divide has caused the rise of "Shadow IT," where users supplement IT-sanctioned technology with their own outside the corporate network. The key to dealing with this situation is to build a strategy to make those technologies available to end users through the IT channels.  

"It's about addressing the end user's needs," Alley said.