Let The Innovation Take Its Course
 
Northington says that to greatly profit from cloud, it is important to see what capabilities come along the way and which ones your company would benefit the most from leveraging.

"Whatever you do, you can’t go at this with the perspective that you’re enabling the business to do what it used to do," Northington said. "Yes, the result has to come and the business result has to be there, but the real advantage of this is the technology is powerful. It’s more mobile friendly, and you really need to let the business be exposed to the possibilities. Let the creativity come with the business process. Let those get on the table and then decide which ones you’re going to enable. That is how you can take the power of the cloud and turn it into an end-to-end business process that helps you make money."