Don’t Think About Rebranding As Merely A New Logo, Color Palette And Website

If that’s all you’re thinking about, Digital Guardian’s Stack suggests, “you are absolutely going to fail.” What you’re doing and changing, especially with the company vision, must be reflected in everything you do and has to be communicated clearly throughout the company: from the sales force to those who deliver the products or services, and even to human resources so it can communicate the vision to prospective employees.