It’s A Tinder World

Kawasaki said companies are making business decisions based on first impressions faster than they ever have. He compared it to the online dating website eHarmony to the dating application Tinder. With eHarmony, you fill out dozens of questions about yourself compared to Tinder, where you simply see a photo of someone, then answer “yes” or “no” about your interest in dating him or her.

"It's a Tinder world in marketing today," said Kawasaki. "In this Tinder world, people are going to decide, 'Should I be influenced, persuaded, should I be enchanted by a person?’ It's going to be that fast."