Do you really have to call it "IoT?"

Businesses may not care whether it's called the Internet of Things or "just some new technology that we can attach to a bunch of stuff and gather data from that stuff."

"Our clients don't call it IoT," Alvarez said. "We're the ones that are enamored with nomenclature. For them, it's really about what … they need to do with their business that is technology-related but outside the realm of what we traditionally think of as information technology."