Articles from Best Sales (trending on the web)

Live Webinar: Simple Tips to Improving Campaign Performance

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It’s all about the data we keep! The average email list depreciates by 25% every year.  That being said, your email database is the foundation of your email marketing strategy and, as an email marketer, it is crucial that you have a clean list of contacts that are likely to interact with your email campaigns!
RESERVE YOUR SEAT TODAY 
Join us for our first joint webinar with Matt McFee, Partner at BriteVerify on Wednesday, September 21st at 2:00 p.m. EST. We will discuss:
The evolution of email decay
How to turn mistakes into opportunities

A Sales Professionals Four Most Important Words

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A Sales Professionals Four Most Important Words
By Richard F. Libin, President, APB, rlibin@apb.cc, www.apb.cc
In sales, the right words can make or break a deal. Yet the four most important words in the business are never spoken, but govern behavior and determine whether or not your customers have an exceptional experience. Ultimately they can impact your ability to close the sale.
The four words are:
Accountability
Communication
Comprehension
Consistency

Cold Call Anxiety – Here’s How to Overcome It!

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I get very nervous when I have to make cold calls – any tips on how to overcome my anxiety and fear of cold calling?
I know that feeling. I know it like an old friend (or arch enemy). It used to be so bad for me that I would get nauseas on the way to work in the morning. My stress level would be at an all time high, just knowing I was going to have to pick up the phone only to be turned away by gatekeepers or (rudely) shunned by decision makers. It’s an unpleasant feeling to say the least.
But here’s what I know…

The Louder You Yell, the Less Your Customers Listen

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The Louder You Yell, the Less Your Customers Listen
By Steve Shaheen
 
While walking your dog down the street, you come upon a gorgeous patch of grass. Your pup sees it, too, and rushes toward it — and then you see the sign: “Please keep off grass.”
You pause and think. Why can’t dogs enjoy this grass? Who do these people think they are to restrict the pleasures of my best friend?

It Pays to Be a Positive Seller: Here’s Why

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It Pays to Be a Positive Seller: Here’s Why
By Michael Maslansky
 
Sensationalist, fear-based advertisements like these, which use images of the worst global villains of all time to scare people, are all too common. Negativity is everywhere. It is the lifeblood of the current presidential campaign. It is also a common sales tactic for companies looking to move people to act. The question is this: Do scare tactics sell? Does fear drive purchasing? And can negative messages create positive behaviors?
Negative’s Not Working 

5 Ways to Be a Sales Leader Your Team Looks Up To

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5 Ways to Be a Sales Leader Your Team Looks Up To
By Lisa Pearn
 
I once heard motivational speaker Les Brown tell a story about the power of role models. I won’t tell it as well as he did, I’m sure, but it goes something like this. One day, a salesman friend came to Brown in financial trouble. Wringing his hands, he admitted that his sales were down, his bank account was nearly dry, and he didn’t know what to do.

Target Your Customers With These 4 Multichannel Tactics

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Target Your Customers with These 4 Multichannel Tactics
By Jonathan Gray
Multichannel interactions are the norm for brands and consumers. On average, prospects engage in up to 10 touches to gather information and communicate before making a purchase. 
The inside sales landscape is vastly different from a decade ago, thanks to the proliferation of smartphones, online advertising, and social media. And with enormous improvements in data analytics and marketing and collaboration software, we now have countless ways to reach prospects at any of these touches.

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