Blogs

Navigating the Benefits and Risks of Cloud Computing

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When tackling any IT challenge, evaluating the pros and cons of different technology options is often one of the first steps. Read on to learn about navigating cloud computing risks and opportunities, including the direct effects it can have on a business. In addition, find out how the integration of Big Data and cloud computing benefits each level of business.

Creating a Motivating Sales Compensation Model to Drive Recurring Revenue

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Creating the right sales compensation model that is fair and fosters the right behavior within a sales organization is not easy. Organizations struggle with finding the right balance for their team while serving the corporate objectives of the organization.

Mega Mentor: The power to get the most from others

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As I mentioned in my previous blogs about our trip to Chicago this year for Cisco Marketing Velocity, we have some excellent superheroes of our own here at Cisco. I am thrilled to work with team members every day that embody many of these superhero traits, and as a marketing executive, it is thrilling to see folks on my team taking on the role of Mega Mentor.

Reach Into the Cloud for Recurring Service Revenues

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While all SMB customers experience similar IT challenges, not all are willing or ready to embrace a proactive and managed approach to IT services. The reasons why are illustrated best by the classic IT Maturity Model, which segments the SMB market into five customer types based on how they value and buy IT services. These segments include break-fix, responsive, proactive, managed and utility.

Smart Security for Today's Smart Homes: Don't Let Attackers Spoil your Holiday

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With the holiday season around the corner, thoughts turn to a warm home brightened up by the twinkle of seasonal decorations. It’s always tempting to opt for the high-tech solution and control your festive lights with one of the growing number of home automation devices available. However, Symantec has found that some of these devices contain security flaws that could allow attackers to gain access to your home network.

Need marketing help? Look to your suppliers

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Marketing is your most effective and powerful way of telling the world about your products and services—and then converting at least some of that world into paying customers. How important is marketing? Very. The average large corporation spends about 10 percent of its annual revenue on marketing, according to research firm Gartner. On a percentage basis, that’s nearly three times as much as those same corporations spend on IT, Gartner adds.

It’s time for IT infrastructures built for cloud, data and engagement

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Almost 90 percent of large organizations believe that IT infrastructure enables business strategy and drives business results. While most organizations today maintain their own set of tools and skills to keep IT infrastructure up and running, others need technology partners to deal with the pressure of driving down escalating maintenance and administration costs.

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