As the calendar turns to 2016, it’s a perfect time to look back at some of our big successes and major milestones in 2015.

Everyone knows the old business adage “It takes money to make money.” The cost of sales is made up of a number of variables – sales salaries, commissions, expenses, and marketing. The cost of sales is also compounded by time: The longer it takes to find and close a sales opportunity, the more expenses increase.

As the old saying goes, “Adapt or die.” Businesses are often learning the hard way that if they don’t transform the way they interact with customers they risk losing to companies that move faster. These innovative companies know how to change their business models with new business realities. It is not a coincidence that these disruptive companies are adopting a hybrid cloud model of computing.

These days global digital transformation is not only a hot topic—it’s THE topic— for businesses and organizations. And, as we head toward the third platform, the need for businesses to evolve and transform themselves becomes increasingly apparent and critical.

When it comes to all flash array (AFA) selection, it can be easy to fall for the flashy (pun intended) presentation that contains seemingly clear advantages over the competition. It’s important look beyond the slick appearance to see if there’s substance to back up the claims, or if it’s purely a case of smoke and mirrors.