In the meantime, Baroan Tech has seen annual growth of about 15 to 20 percent a year, Baroan said. And the company has grown from a team of just two in 1997 to 16 today, he added, most of them high-level engineers with at least eight years of experience in the MSP market. That makeup, he said, has driven the company’s success, even in the face of an ever-changing technology landscape.

But Baroan said his work with the Riverkeepers is more a benefit for himself than for his business.

“I’m doing it because it’s a 'feel good' thing,” he said.

And it is not the only “feel good thing” his company is involved in.

Through Ingram Micro’s partner organization, Trust X Alliance, Baroan said he has also been able to become part of larger philanthropy projects too.

Trust X is made up of more than 350 invitation-only Ingram resellers in the U.S. and other countries. It's divided into regional chapters that compete against each other for the title of "best regional group," according to Baroan, a member of the Manhattan group.

The Manhattan group has won the title three times, according to Baroan.

The group formed the Big Apple Cares organization, whose members submit the names of businesses, non-profits and organizations that needed help, Baroan said.

Baroan said that through the charitable work, he has also gotten too know his peers better

He said when he works with other solution providers on a charitable initiative, it changes the relationship that he would otherwise have with them.

“You are sharing a different experience, the human element, it puts the relationship on a different level -  you really learn about a person. For me, it is enjoyable to be able to do something like that,” he said.

“It creates this bond with people that are my friends. If I didn’t know them [through the Trust X Alliance] we would be competition. But now, because I know them, I may not even want business if they are in there,” Baroan said.

But at the same time, he said, charity is not about business.

“We aren’t doing any of these things because we want more business from it. We are just doing these things because they are the right thing to do.”