From new programs to new positions for key executives, Dell EMC had a year full of change. Here are the 10 biggest Dell EMC stories of the year.

'We've clearly lost [storage] share, it's undeniable, and we're not satisfied with that. We're investing in sales capacity and coverage and expertise,' said Dell Vice Chairman of Products and Operations Jeff Clarke on the company's third-quarter earnings call Thursday.

Bay Young is expected to draw on his experience from 21 years at EMC to help vCore expand its nationwide footprint and build its fast-growing services business.

"She'll be a great leader for the channel. Partners should be excited to have her on their team," said Dell CEO Michael Dell, during an event on Tuesday in Boston.

"We now have two strong channel leaders where before we had one," said FusionStorm CEO Dan Serpico.

Joyce Mullen, Dell EMC's new president of global channels, OEM and IoT Solutions, talks to CRN about her channel strategy, vision and what partners can expect as she takes over the channel charge.

John Byrne, Dell EMC's global channel chief, is moving into a new sales role and will be replaced by an 18-year Dell veteran who is currently leading the company's global OEM and Internet of Things solutions charge.

'For partners that are going to be all in with Dell, we are going to be all in with them. They're building their business and making exclusive investments with us, so we want to reward them for that,' Dell EMC channel marketing leader Cheryl Cook tells CRN.

Partners can receive a $30,000 payout per deal in Dell EMC's new Get Modern With All-Flash incentive program -- just one of several new promotions and tools unleashed to the channel.

"That $25 million is going to be challenging for a lot of partners," said Mark McKeever, an executive at Dell EMC channel partner MicroAge.

Dell EMC expects its updated SC All-Flash line to increase demand in a market that has been weak in recent quarters. Here's what partners need to know about the new line.

The company introduces new compute flexibility, object storage, and a new app marketplace service to make it easier for partners to build cloud-like infrastructures.

The new Future-Proof Storage Loyalty Program allows partners 'to compete more strongly, win more customers and provide value to end users,' says Sam Grocott, senior vice president of storage marketing at Dell EMC.

Dell EMC wants to make it easier for channel partners to help bring Azure Stack, the on-premises version of Microsoft Azure, to customers' data centers.

Bryne and channel sales SVP Gregg Ambulos, along with CEO Michael Dell, all talked to Dell EMC partners on Monday during The Channel Company's Best of Breed conference in Atlanta.

New promotions and programs are coming soon to boost storage sales as part of Byrne's effort to put distance between Dell EMC and competitors like HPE.

Dell EMC, which has been selling Azure Stack directly to customers for some time, is bringing the on-premises cloud offering to channel partners.

NetApp's impressive gains over HPE and Dell EMC were overshadowed by the ODM vendor sales to hyperscalers powering the public cloud.

Dell EMC and Supermicro solid good growth; HPE led all vendors with $3.3 billion worth of servers sold in the quarter for a 21.3 percent share of the total market.

Mark Thurmond joins the hybrid cloud management platform vendor with a mission to establish a consistent, global program that he says 'can scale, has repeatability and is predictable.'