Tech Execs: Channel Needs More Cloud Education

Gary Testa, Star2Star Communications

It's easily I would say the largest barrier that we have to growing faster, just bringing people up to speed better on that technology, and also making sure that they set expectations with the end users properly. I don't know about you, but the worst situations you go into are where a great partner has oversold what you are capable of, and then you spend a great deal of time cleaning it up … [The ideal is] not where the partner sells, it's where we sell together. It's where they bring us in to act as the expert--those are the really successful deals. They close faster, you set expectations correctly. And implementation goes much smoother as well.