Tech Execs: Channel Needs More Cloud Education

CRN: What's the biggest obstacle that is holding back some solution providers from finding success in the cloud?

Gary Testa, Star2Star Communications

It's education. The solutions we are delivering are complex. You have a group of intelligent people often times who already believe they know what they are selling, or have got a set mode, and to break that is really, in my mind, the most difficult. We face that challenge because oftentimes, with our competitors, it's hard to do an apples-to-apples comparison to us because of our hybrid nature. We spend a great deal of time on education.