Mind The Store

Many businesses are internally generating lots of their own big data. But often that data is siloed in different departments, divisions and operations – accounting, engineering, manufacturing, marketing, IT – making it difficult for them to share useful information and work together to give a company a competitive advantage, Shapiro notes.

The Solution: Businesses must invest in technologies and develop processes that streamline data sharing throughout the company. A major challenge, Shapiro says, is hiring data management personnel with the right experience and training to make that happen.