Six Ways Big Data Could Damage Your Business – And What To Do About It

Secure Your Data

Businesses that collect and store huge volumes of customer data are at risk for the kind of massive security breaches we've seen at Target, Home Depot and Sony Entertainment. Businesses are responsible for protecting all that information – not just obvious customer data like credit card numbers, birth dates, and social security numbers, but also more qualitative information such as customer shopping habits, travel agendas, movie preferences and many more.

The Solution: Shapiro says improving data security requires much more than a policy review. Businesses must commit to long-term investments in security infrastructure and expertise to safeguard customer data, not just because it's rapidly becoming a company's most valuable asset, but also because customers have entrusted (explicitly or implicitly) their data to that business.