How To Win Over Customers? Think Security, Cloud

… Notably With Security

With ransomware, botnets and DDoS attacks top of mind, security threats serve as a constant worry. Intermedia said. The average confidence score for security was 6.7, but it was just 5.6 for the small businesses, according to the survey.

"At a high level I would say that there is vulnerability all over the place, whether you're an enterprise and down to an SMB," said Eric Martorano, senior vice president for worldwide sales at Intermedia, in an interview with IT Best Of Breed. "I don’t believe that [small businesses are] being targeted as significantly as the enterprise level [is], but I think if you take a look at their awareness of the threats and their investments in security today, they haven't been as significant, which internally probably leads to more vulnerability."