How can a channel partner best utilize their MDF funding in 2016?

HECKART: If your objective is to reposition your company to be at the forefront of this massive transition that's happening to modernize networks and the move to new IP architectures, the cloud and new compute, then those MDF dollars should be going into educating the market about the transition that's happening and your ability to solve that transition.

What that means is you should probably conduct more educational-oriented pieces. It could be a webinar, a more traditional seminar, infographics, short white papers or things that educate the customers.