2. Websites Should Make It Easy for Readers to Contact the MSP

Every website should have a form where readers can contact the MSP to help convert prospective leads into actual business, Hopkins said.

Instant feedback is essential, Hopkins said, so users should receive an automated "thank you" as soon they submit a form through the website. Drip marketing research has found it typically takes at least eight attempts to get a potential lead on the phone.

Yet, Hopkins said an MIT survey found that just 200 of 14,000 websites made eight or more attempts to reach someone who filled out a form or left their contact information with the site.