Six Ways Solution Providers Can Help Midmarket Firms

Challenges For The Midmarket

Midmarket organizations are attractive sales targets for solution providers for a simple reason, according to Larry Bonfante, a former CIO who now runs CIO Bench Coach, consulting to and advising executives.

"You’ve got all the challenges of the Fortune 500 without the checkbook," he told ITBestOfBreed at the recent Midsize Enterprise Summit in Nashville, Tenn., hosted by ITBestOfBreed's parent, The Channel Company.

Like other business challenges, the technology challenges of midmarket firms also mirror those of larger companies. Here's a rundown of the top issues that were discussed at the summit by analysts with research firm Gartner, which collaborates with The Channel Company on content for the event. Click through to get an idea of where and how solution providers can help.