Q&A: SADA Systems' Tony Safoian On His $11M Cloud Investment

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You're investing $11 million in the business this year. Why so much?

The market is growing at a tremendous clip. I'm always driving to have our growth at least track with the market itself. As the pie increases, we're growing at least as fast as the pie. If not, we're losing market share.

We're perpetually investing most of our profits, recurring revenues, in our business in tremendous ways. We've done that for 10 years straight.

But this is a time to really overinvest, and we can do that because of the speed of the market. What customers and partners expect us to do is ship things faster than ever.

This is the most we have ever invested. But we need to. We surpassed $72 million in revenue this year and are projecting $108 million in revenue in 2017.