Action Plan, Marketing

• Spend time carefully assessing the profile of their “ideal client” and determining the size of the market they are planning to attack.

• craft a winning vertical market focus is a critical success factor and becoming the vertical leader will increase the velocity of your order pattern and profitability. 

• increase funnel development, this is important as revenues/profits/sales in a cloud model can impact the partners’ short term cash flow without increased levels of opportunity.

• create a well thought out marketing program with a rolling 6 month marketing calendar that includes events, PR, customer programs and communications is important. 

• Develop Thought Leadership marketing, this needs to be developed within the vertical market and in the general demographic market. A cloud partner needs to be viewed as the “go to IT” company.  Thought leadership will assist in achieving that goal, the leaders in selling cloud solutions are doing it extremely well.