5. Get Clients And Non-Profits To Backlink To Your Website As Well

Many solution provider leaders sit on the advisory boards of universities or other non-profits, and Walters said they should ask those institution for backlinks where their names appear since Google heavily weights references from a .org or .edu page.

Links from sites of notable customers – such as the Department of Defense – are also impressive to Google, Walters said, even if the customer is simply noting the partnership.

Finally, Walters said every piece of a partner's internally-generated content – from press releases to case studies – should contain a link back to the own homepage.

"Make sure there's a physical link in the electronic data that points back to your website," Walters said.