5 Ways To Deal With A Client That Can't Reach A Buying Decision

Is There A C-Level Sponsor For The Project?

"We see it a lot on the operations side of the house, where typically a decision will be made at a very high level (such as the CFO or CEO)," says John Cunningham, founder and co-CEO of New York-based solution provider BCM One.

While having a C-level champion is a must, it doesn't always happen, according to Cunningham. "Sometimes … you'll always get that C-level person to say 'I'll take care of it.' But practically, it doesn't really get taken care of … and that’s really a business decision."