4. Public Relations

Companies too often let time constraints get in the way of engaging in activities that would create a buzz around the employer in the community.

“Get an article written about you in the local newspaper,” Russell said. “Get something done locally so that people know you exist.”

Successful public relations efforts focus on how technology can be used to solve business problems, the company’s credibility with name brands, and humanitarian or philanthropic efforts.

“You want to get people?” Russell asked. “Then do the things that you never get to.”