Let Others Tell Your Story

"You can't BS a reputation today; (it's) so important," said Melby, who advised the use of social media and public relations to promote company culture.

Another way your company – and its brand – can stand out is by writing and posting job descriptions that stand out, he told webinar attendees.

Melby also suggested that solution providers champion the cause of hiring more women for technology roles, an issue that has been top of mind in the industry for years. For example, women earn 57 percent of all undergraduate degrees in the U.S., but only 18 percent of all computer and information science degrees, according to the National Center for Women in Information Technology.