5. Security As An Ongoing Priority In App Development, Management

Security is the biggest challenge for businesses in mobile app development. Up to 49 percent of respondents in Accenture's survey said they face security issues when developing and managing mobile apps.

Subsequently, 42 percent of executives surveyed said security of enterprise data used and accessed is critical for successful mobile application adoption.

Mobile app security is also an area in which solution providers can play a big role in helping customers secure access to new custom mobile apps.