3. Productivity, Customer Service, And Management Apps Most Popular

The most widely used mobile apps focus on productivity, customer service, and management, according to executives surveyed.

Up to 46 percent of executives surveyed said their businesses utilize productivity apps, while 44 percent said their businesses work with sales, customer service and information apps. Meanwhile, 43 percent said their businesses work with management apps.

The least-used apps, according to executives, include those that drive engagement across channels, commercial off-the-shelf enterprise apps, and bespoke apps, which are made to meet specific needs.