Forrester Analyst: Customer Focus Spins Tech Buying Decisions In Business

In an interview with IT Best Of Breed right after his address, Cameron said service providers can find opportunities by stepping into that "gap" between IT and the business units, such as a cloud transformation or a shift to a mobile platform.

"So, how to architect and build those" will offer an opportunity for service providers, he added, as well as "reaching across different internal organizations" – that is, IT and the business units - to get all the details they to build the right solutions to help them accomplish their goals.

"Sometimes," Cameron added, "a service provider is a lot better to span those internal entities than the politics will allow an internal CIO or a business executive."