Exinda's Parikh On WAN Opportunities For VARs

Aseem Parikh
Aseem Parikh

What makes Exinda stand out in the WAN optimization space?

Exinda is focused on the midmarket enterprise segment and stands out within the category for its suite-based approach to WAN optimization. A suite of WAN capabilities aligns well with midmarket priorities: Easy to use, integrated solution, pragmatic reporting, deep visibility and the combination of network control and WAN optimization in a single box. Unlike many WOC players that provide complex multi-product solutions, Exinda's cost effective suite is more attractive to the midmarket company or education institution who struggles with lack of budget, lack of expert resources and growing network complexity.

Exinda's technology differentiation centers on user control, integrated suite and our policy engine.

What is your vision for Exinda?

Exinda's technology vision is WAN orchestration. It is predicated on the belief that as the applications on a network become more complex, mission-critical and required to be available 24/7, and the networks themselves become more diverse, a greater level of coordination is required to make them operate optimally.

The coordination or "orchestration" of each of the five dimensions of the network -- users, locations, devices, applications and activities -- demand a higher level of visibility and automation. Exinda's innovation roadmap is centered on collecting, analyzing and coordinating these network dimensions.