"We need to be able to be meeting our clients and prospects in as many ways as we can," Bohm said.

Bohm said CDI has seen particular success with targeted intelligence reports, where social media opportunities suited to prospects' needs and business verticalare are recognized and targeted specifically by account managers. She said CDI also sees benefits through personal engagements on social media. Finally, she said the company posts more broad-reaching content that keeps clients in the loop with topics such as current events, the company brand and key partners. A lot of that initiative has been driven by the company's social media consultant Leaderati, under the leadership of CEO Anita O'Malley.

"We are able to gather a lot of intelligence on what is working through the social measures we have in place to drive attendance and prospect new accounts, as well as keep general interest," Bohm said. 

However, just getting people to the website isn't good enough – you have to keep them there, Bohm said. It's a case of "quality over quantity," she said. To encourage a long-term engagement, Bohm said CDI uses interesting content, infographics, company awards and highlights, events, video and more.

"Those are really what keeps people coming back," Bohm said.

Through those efforts, Bohm said 40 percent of the company's web traffic is now driven through social media. From there, the solution provider can use the web development team and IP tracking to drive initial engagements.

However, the journey isn't over yet, Bohm said. In order to "ignite this to the next level," Bohm said CDI will have to continue its investment in social media and the company rebrand. She said the company will have to "always have its eyes wide open" for new trends, tools and techniques.

"We want to be the leader, so we have to be constantly ahead of the game," Bohm said.