Q&A: 10 Ways VARs Can Capitalize On Growing UCaaS Market

John Scarborough of MegaPath.
John Scarborough of MegaPath.

Are there any hot companies you see who are best utilizing UCaaS?

Top of mind are companies that are completely reliant on a remote workforce. A prime example is Nevada Virtual Academy, a tuition-free public K-12 school, with 120 remote teachers that rely on remote telephony services to conduct their virtual classes.
By consolidating and standardizing its UCaaS services under one bill, Nevada Virtual Academy qualified for an additional $110,000 in E-rate subsidies, eliminated its resource-intensive reimbursement program, and most importantly, delivered a better experience for its students. Not only is the quality of the technology paramount to the academy’s success, but things like having a simple coordinated installation across all of its remote locations and less reliance on in-house IT support were all critical factors in their buying decision.         

How can VARs/solution providers make money off UCaaS? (Part 1)

There are common perceptions among the VARs/solution provider community that Cloud is a complicated and drawn-out sale, and there is oftentimes a natural hesitancy to adopt a UCaaS sales portfolio because it’s easier to continue to sell legacy offerings and traditional voice and data solutions. The cloud marketplace does have its complexities, however therein lies the opportunity for the channel. SMBs don’t have the time or resources to familiarize themselves with the countless vendors and solutions available, but they’re intent on moving to the cloud. Twenty-five percent of the SMB market in 2014 had one or more applications in the cloud, and that number is projected to reach 35 percent this year.

Next: Follow The Money