6 Ways Your Business Can Become A ‘RoboPartner’

Being A RoboPartner Doesn't Mean You Need To Be Perfect
No partner will ever be a RoboPartner because the meaning behind "Robo" is always changing. Rather, it’s something to aim for, Mache said.

The term "RoboPartner" isn't a one-size-fits-all proposition either, he added.
"It's the journey to getting there that is the reward," Mache said. "There isn't any partner [at his address] that is hitting on all cylinders, but (the lessons from) what I just laid down isn't rocket science. The weak will find ways to avoid it or shoot holes in it. Please do yourselves a favor and don't just sell [stuff] and get hooked on the [the high] of your ability to close."