Why Solution Providers Should Bet On Unified Communications

Where are the best, most profitable margin opportunities for solution providers in the UCaaS market today?

There are really unprecedented opportunities for channel partner to expand in the UCaaS market overall because it's still in its infancy. Over 95 percent of all voice solutions (are) still on a legacy on-premise model. Specific margin opportunities come from four areas: Cloud provider's subscription services like licensing and hosting services; professional services; managed services; (and) integrated applications delivered by an ISV partner.

Each type of channel partner will find their own blend, or percentage mix of revenues and margins from each of those categories and should play to their skills, strength and customer base.