M&A Deals That Reshaped The Channel: October 2016

14. Pamlico Capital

Company invested in: 10th Magnitude

Head count: 11-50 employees

Annual revenue: $4.5 million

Purchase price: Not disclosed

Date of announcement: Oct. 25

Chicago-based 10th Magnitude received a "significant growth equity investment" from Charlotte, N.C.-based private equity firm Pamlico Capital to capitalize on the soaring Microsoft Azure cloud services opportunity.

The private equity investment has the potential to reshape the Azure services landscape, with 10th Magnitude investing heavily to provide a broader and deeper set of Azure services to customers globally. The only thing holding back further growth for Azure service providers like 10th Magnitude is access to hard-to-find talent, the company said.

10th Magnitude is a member of the Azure Partner Advisory Council and has achieved the elite status of a Microsoft National Solution Provider.