How To Turn Customer Relationships Into Customer Experience

Partner Management

CRM systems have the ability not only to manage your Sales and Marketing teams, but also your partners and dealers. Many leading CRM vendors do provide PRM (Partner Relationship Management) modules which help companies manage all their partner’s Sales, Marketing and Service activities. A CRM system can also help manage partner programs, provide commissions and generate reports to assess partner performance. Having the right partners can boost revenue as they can assist in quickening sales and providing service across geographies and time zones. CRM systems provide the capability to collaborate with your partners effectively. PRM modules provide a portal through which the partners can also access your company’s information and collaborate, so that they can learn about new products or services immediately.